Our story begins way back in 1886 and continues through the centuries thanks to the main inspiration – the love for jewelry.

Knowledge, skill and the pursuit of mastery of handmade jewelry were passed down from fathers to sons and daughters, receiving a striking artistic expression through the Stefanović brand in 1886.

The dedication and passion for jewelry making was passed down through five generations, giving each the gift of experience. as a legacy, it reflects the spirit of the times in which it lives. The idea for the creation of the Innocent Diamond brand arose from the belief of the Stefanović family that jewelry of exceptional quality can be an effective tool for greater social changes and a sure step towards a world in which, with the help of human inventions, we make the world a more beautiful and better place to live.

Founded in 2020, Innocent Diamond is the first brand in the Balkans that produces diamond jewelry of ethical and ecological origin. The greatest gifts are given and received from the heart, and the best companion of pure diamonds is sincere emotions. Because diamonds are valuable, but honest relationships are priceless. That's why we tell you from the bottom of our hearts: walk proudly, give joyfully and in everything you do... SHINE HONESTLY.